Research Studies

Iridoids Could Be Nature's Masterpiece

Noni boasts a wide range of health benefits. At the heart of all these benefits are the unique chemical compounds called iridoids.

The results of a study comparing iridoid counts in noni fruit across the world showed that noni from French Polynesia contained the highest iridoid levels with noni from the Dominican Republic containing the lowest.1

Additional studies reveal that the iridoids in noni have anti-genotoxic activity, meaning they protect DNA.2 Additional studies show that the iridoids display a wide range of bioactivity including immune support, heart health, antioxidant benefits, and more.*3-4 

If there's a key to great all-around health, the iridoids in noni might be it.

Read more here:

1.     Deng, S. et al.  Determination and Comparative Analysis of Major Iridoids in Different Parts and
        Cultivation Sources of Morinda citrifolia. Phytochemical Analysis (2010).  Read more here.

2.     West, BJ et al.  Nutrient and phytochemical analyses of processed noni puree.  Food Research
        International
.  In press.  DOI 10.1016/j.foodres. 2010.09.038. 

3.     Dinda, B. et al. Naturally Occurring Iridoids. A Review, Part 1. Chem. Pharm. Bull. (2007) 55(2),
        159-222.  Read more here.

4.     Tundis, R. et al. Biological and Pharmacological Activities of Iridoids: Recent Developments.
        Mini-Reviews in Medicinal Chemistry (2008) 8, 399-420. Read more here.